Latimer, an AI startup, is introducing a bias detection tool for web browsers. The tool is designed for anyone who wants to be careful about their tone online, including people managing official social media accounts, according to Latimer CEO John Pasmore.
The tool uses an internal algorithm to score text on a scale of 1 to 10, where 10 indicates extremely biased content. It doesn’t just identify bias—it also suggests corrections to make the text more neutral.
For example, the tool analyzed a post by Elon Musk from April, where he apologized for calling Dustin Moskowitz a derogatory name. Musk’s post scored 6.8 out of 10 (“High Bias”). The tool suggested a revised version:
“I apologize to Dustin Moskowitz for my previous inappropriate comment. It was wrong. What I intended to express is that I find his attitude to be overly self-important. I hope we can move past this and potentially become friends in the future.”
In comparison, a post by Bluesky CEO Jay Graber from August scored 3.6 (“Low Bias”). Patterns of bias have already started to emerge during beta testing.
Latimer aims to attract new users with this tool, especially those who might not use large language models but would benefit from a browser extension. The bias detection tool will launch for $1 a month, with a pro version offering access to multiple bias detection algorithms.
Other companies are also exploring ways to measure bias. For example, the LA Times plans to introduce a “bias meter” in 2025.
Latimer hopes its tool will make online communication more thoughtful and less biased.
Source: businessinsider
