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11 Best AI Tools for Digital Marketing in July 2024

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The fusion of marketing with artificial intelligence (AI) is not just the future but the present in an increasingly digital world. The role of AI in digital marketing tools is to simplify processes, enhance efficiency and improve the bottom line as data becomes more complex and audiences more segmented. Whether you are a seasoned digital marketer, aspiring content writer or SEO enthusiast, these AI tools can greatly enhance your marketing strategy if you understand and use them.

This comprehensive guide takes you through the top AI tools specifically crafted to supercharge your digital marketing efforts. We will look at what each tool does, where it excels and falls short, and how it can add value to your marketing efforts.

Top 11 Digital Marketing Tools

Jasper AI
1Our Pick
Jasper AI

Jasper ai stands out as a top AI-powered writing tool, capable of generating engaging content at the click of a button.

SurferSEO
2
SurferSEO

SurferSEO takes AI to the next level by enabling marketers to fine-tune their content based on comprehensive data analysis and algorithmic predictions.

Lexica Art
3
Lexica Art

Lexica Art is a unique asset for image-based marketing strategies because it captures your audience.

NotionAI
4
NotionAI

NotionAI is a comprehensive AI tool that can be your collaborative workspace, keeping an eye on your content strategy.

Undetectable AI
5
Undetectable AI

Undetectable AI is a game-changer for A/B testing, using AI to predict the performance of your variations with remarkably high accuracy.

Seventh Sense
6
Seventh Sense

Seventh Sense is a combination of AI and data analytics that helps you determine the best times to send your marketing emails.

Contentshake
7
Contentshake

Contentshake is an AI-driven content distribution tool that helps marketers identify the best channels for their content and optimizes them for maximum reach.

Zapier
8
Zapier

Zapier uses artificial intelligence to automate your favorite apps like email, CRM and project management so that they can work together without any manual intervention.

Albert AI
9
Albert AI

Albert ai is an autonomous AI marketing platform that learns and adapts to your marketing activities, providing real-time analytics and insights.

Grammarly
10
Grammarly

Grammarly’s algorithms are designed to understand context, offering tailored suggestions that improve overall writing quality.

Canva
11
Canva

Canva has gone beyond being a mere design tool; it now uses AI to recommend layouts, designs, and elements based on your preferences and the latest design trends.


Jasper ai – Your AI Copywriting Assistant

Jasper ai stands out as a top AI-powered writing tool, capable of generating engaging content at the click of a button. Jasper ai is a tool that helps content creators to think of ideas and write interesting articles that will appeal to their readers. It uses advanced AI to find out what is trending, help with SEO optimization and create original content.

Jasper AI

Features

  • Research on topics and keywords based on your target audience and competitors.
  • A detailed content brief highlighting the most important elements of a successful piece.
  • SEO optimization including suggested keywords, titles, meta tags etc.
  • Content generation with customizable tone and voice options.

Pros and Cons

Pros

  • Saves time by automating research and creating outlines.
  • Lightning-fast content generation.
  • In-depth topic research and analysis.
  • Seamless integrations with popular platforms.
  • More than 50 ready-made templates for content creation.
  • Users can change tone of voice.
  • SEO evaluation of texts and recommendations for improvement.

Cons

  • No free plan. 
  • Less effective in generating creative, out-of-the-box content

Learn more: 11 Best AI Writing Generators


SurferSEO – Data-Driven Content Optimizer

SurferSEO takes AI to the next level by enabling marketers to fine-tune their content based on comprehensive data analysis and algorithmic predictions. SurferSEO is more than just keyword optimization; it audits your content against your competitors and provides you with a roadmap for improving your search rankings.

SurferSEO

Features

  • Thorough analysis of your content and that of your competitor’s to identify areas for improvement.
  • AI-powered optimization suggestions based on search engine algorithms and popular keywords.
  • Integration with Google Analytics to track the performance of your content.
  • Eliminates the guesswork in SEO by offering data-driven recommendations.
  • Provides detailed recommendations for improving web pages and texts.
  • Detailed content audits and optimization suggestions.

Pros and Cons

Pros

  • Advanced keyword and competitor analysis.
  • Integration with various CMS platforms.
  • User-friendly interface with intuitive functions.
  • Supports multiple languages.
  • Includes a built-in plagiarism check function.
  • Delivers structured and understandable reports.
  • 24/7 technical support.
  • Available via API.

Cons

  • Can be overwhelming for inexperienced users
  • Some features are available only on the higher-tier plans

Lexica Art – Aesthetic Intelligence for High-Quality Visuals

Lexica Art is a unique asset for image-based marketing strategies because it captures your audience. If visuals play a significant role in your marketing, Lexica Art can help you communicate with more emotional intelligence.

Lexica Art

Features

  • Aesthetic and emotional analysis of images based on color, composition, and other visual elements.
  • Customizable image recommendations for different target audiences.
  • Integration with popular design tools like Canva to streamline the creative process.

Pros and Cons

Pros

  • Helps ensure that visual content resonates with the intended audience.
  • Saves time by providing insights into effective visuals without extensive.
  • Enhances the emotional relevance of images.
  • Automatically suggests changes to align with your brand’s image.
  • Simplifies the process of image curation and creation.

Cons

  • Limited integration with graphic design software
  • Relatively new tool with fewer user reviews

Learn more: 9 Best AI Tools for Image Generation


Notion AI – All-in-One Content Workspace

For teams of digital marketers, NotionAI could be the central hub that ties all your activities together seamlessly.

Notion AI

NotionAI is a comprehensive AI tool that can be your collaborative workspace, keeping an eye on your content strategy. From planning articles to monitoring the progress of your marketing campaigns, NotionAI works with various platforms to handle different tasks. Its AI algorithms automate repetitive tasks so that you have more time for creating content.

Features

  • Project management and collaboration tools for efficient team coordination.
  • Content ideation and research support through AI-powered topic suggestions and competitor analysis.
  • Integration with popular platforms like Google Drive, Trello, and Asana.

Pros and Cons

Pros

  • Highly customizable to suit different work style.
  • Gives a complete overview of your content strategy.
  • Promotes teamwork and knowledge sharing.

Cons

  • Initial learning curve for setup and optimal use.
  • Can become cumbersome for solo users with simpler needs.

Undetectable AI – The A/B Testing Specialis

Undetectable AI is a game-changer for A/B testing, using AI to predict the performance of your variations with remarkably high accuracy. Undetectable AI eliminates guesswork in A/B testing by processing data with unmatched precision, enabling you to make better choices that improve user experience and conversions.

Undetectable AI

For businesses that thrive on user interactions and conversions, Undetectable AI is an invaluable addition to your toolkit.

Features

  • Automated A/B testing with AI-powered predictions for optimal variations.
  • Integration with Google Analytics and other popular analytics tools to track results.
  • Customizable testing parameters, including audience segmentation and conversion goals.

Pros and Cons

Pros

  • Saves time by providing data-driven insights into the most effective variations.
  • Accurate prediction models that lead to better decision-making.
  • User-friendly interface, suitable for beginners and experts alike.

Cons

  • Higher costs compared to traditional A/B testing tools
  • Limited to A/B testing and doesn’t offer a broader suite of marketing functionalities

Seventh Sense – The Email Timing Guru

Seventh Sense is a combination of AI and data analytics that helps you determine the best times to send your marketing emails. This AI tool uses recipient behaviors and your email engagement data to suggest the best times for each subscriber. By sending emails when they are most likely to be seen and opened, you can significantly increase your email marketing ROI.

Seventh Sense

For email marketers, Seventh Sense can dramatically improve the effectiveness of your campaigns by ensuring they land in your audience’s inbox at just the right time.

Features

  • Advanced data analytics that predict the best send times for each individual subscriber.
  • Works with popular email marketing platforms like Mailchimp and Constant Contact.
  • AI-powered segmentation for more targeted sending schedules based on recipient behavior and preferences.

Pros and Cons

Pros

  • Increases chances of email opens and engagement.
  • Provides insight-driven analytics about subscriber behavior.
  • Integrates with top email marketing platforms.

Cons

  • Mainly focused on optimizing emails, limited in this regard only.
  • Requires a certain amount of data to make meaningful recommendations.

Learn more: 11 Best AI Email Generators


Contentshake – The AI Content Connector

Contentshake is an AI-driven content distribution tool that helps marketers identify the best channels for their content and optimizes them for maximum reach.

Contentshake

Contentshake does not only distribute but also curates content across all channels, suggests trending topics, and aligns content with customer journey stages. Its AI algorithms also analyze competitor content to provide insights on how to improve your own strategies.

For efficient and targeted content distribution, Contentshake has the comprehensive feature set you’re looking for.

Features

  • Content is automatically distributed across all channels including social media and email.
  • AI-powered topic suggestions and optimization based on customer journey stages.
  • Integration with popular marketing automation platforms like Hubspot and Marketo.

Pros and Cons

Pros

  • Saves time by automating.
  • Streamlines content distribution across multiple platforms.
  • Provides insights to improve content reach and impact.
  • Automates content curation and scheduling.

Cons

  • Pricing can be prohibitive for small businesses.
  • May require time to set up effectively due to the variety of features.

Zapier – The Automation Enabler

Zapier is a tool that uses artificial intelligence to automate your favorite apps like email, CRM and project management so that they can work together without any manual intervention.

Zapier

With Zapier, you can set up “Zaps” that automatically trigger actions across multiple platforms, saving you time and allowing you to focus on more strategic initiatives. It also offers a wide range of integrations to customize your workflows, making it an essential tool for streamlining tasks.

Features

  • Integration with over 2,000 apps and counting, including popular tools like Slack, Salesforce, and Zoom.
  • Customizable automated workflows through “Zaps” that connect different apps.
  • No-code automation.
  • Wide range of pre-built Zap templates.

Pros and Cons

Pros

  • Integrates with thousands of apps, creating countless automation possibilities.
  • User-friendly interface with a drag-and-drop builder.
  • Significant impact on productivity and efficiency.
  • User-friendly interface.
  • No-code automation.
  • Supports integration with over 3,000 apps.
  • Customizable workflows with triggers and actions.
  • Free version available.

Cons

  • Free plan is limited in ‘Zaps’ and functionalities.
  • Some complex automations may require technical know-how.

Albert AI – The Data-Demystifying AI Marketer

Albert ai is an autonomous AI marketing platform that learns and adapts to your marketing activities, providing real-time analytics and insights. For larger marketers seeking to leverage expansive data and automate a wider range of marketing activities, Albert.ai is an extensive solution.

Albert ai

This AI tool does tasks like copywriting, media buying, email marketing while learning what works best for your brand’s unique audience. With AI-driven personalization and customer journey mapping, Albert.ai offers a comprehensive solution to optimize your marketing strategies.

Features

  • Autonomous AI platform that learns and adapts to your marketing activities in real-time.
  • Advanced data analysis for personalized targeting and messaging across all channels.
  • Optimization of media buying through predictive algorithms.

Pros and Cons

Pros

  • Automates complex and time-consuming marketing tasks.
  • Continuously optimizes campaigns based on real-time data.
  • Offers a consultative approach with a dedicated team.
  • Real-time performance analysis and actionable insights.
  • Intuitive interface for easy navigation and decision-making.
  • Continuous learning and adaptation to user data for improved ROI.

Cons

  • High cost, which may be prohibitive for smaller businesses.
  • Requires a certain level of marketing data and activity to be effective.

Grammarly – The Grammar and Writing Consul

Grammarly’s algorithms are designed to understand context, offering tailored suggestions that improve overall writing quality. From everyday emails to social media posts, Grammarly can help you communicate effectively and professionally.

Grammarly

For content creators wanting to ensure their copy is clean and professional, Grammarly is an indispensable writing companion.

Features

  • AI-powered writing assistant that offers real-time suggestions for spelling, grammar, style, tone and clarity.
  • Integration with various platforms including Microsoft Office, Google Docs and social media.
  • Personalized vocabulary suggestions based on your writing habits.
  • Includes advanced features like tone detection and plagiarism checking.
  • Works in most browsers, social media and email.

Pros and Cons

Pros

  • Highly effective in pointing out grammatical errors and typos.
  • Offers genre-specific writing style adjustments.
  • Integrates seamlessly with web browsers, email clients and multiple platforms.
  • AI-powered writing assistance for grammar, punctuation and spelling.
  • User-friendly interface with real-time feedback.
  • Seamless integration across platforms and applications.

Cons

  • Can over-suggest changes leading to potential over-editing.
  • Focused on grammar and syntax less on strategic marketing elements.

Learn more: ChatGpt vs Grammarly


Canva – The AI Visual Content Wizard

Canva has gone beyond being a mere design tool; it now uses AI to recommend layouts, designs, and elements based on your preferences and the latest design trends.

Canva

Canva’s AI capabilities suggest design options to users, greatly simplifying the process of creating visually stunning digital assets. With a wide range of templates, images, and designs to choose from, Canva is the perfect tool for creating eye-catching social media posts, presentations, and more.

For digital marketers looking to create visually appealing content without the need for a professional designer, Canva’s AI integration could be the answer.

Features

  • AI-powered design assistant that suggests layouts and elements based on user preferences and current design trends.
  • Integration with various platforms including social media and marketing automation tools.
  • Extensive library of templates.

Pros and Cons

Pros

  • Huge library of design templates and elements.
  • User-friendly platform suitable for both novices and experts.
  • Smart design suggestions that expedite the creative process.

Cons

  • Lack of advanced design features for more experienced graphic designers.
  • Limited customization for certain design elements.

Benefits of Using AI Marketing Tools

The advantages of using AI marketing tools are many and varied. They range from boosting creativity by providing inspiration and design recommendations to increasing efficiency through automation of time-consuming tasks that would have been done manually, to enhancing data analysis for more accurate, strategic marketing campaigns.

Enhanced Efficiency: AI tools can automate a variety of tasks such as content curation or email scheduling so that you can focus on more important projects.

Improved Accuracy: AI algorithms can process large amounts of data with greater accuracy which reduces human error in analytics and A/B testing.

Optimized Strategy: Your marketing strategies can be more data-driven and therefore more effective with the ability of AI to provide predictive analytics and automate processes.

Cost-Effectiveness: Although some AI tools may be expensive, they can save you money in the long run by reducing the need for additional staff or outsourcing certain tasks.

Adaptability and Learning: Many AI tools adapt to your marketing style and improve their functionality over time based on the data they collect from your campaigns.


Conclusion

AI is proving itself as a powerful ally for those who are willing to embrace it as the digital marketing landscape continues to evolve. The above mentioned AI tools are just a tip of an iceberg each having unique capabilities that could change how you approach your marketing initiatives.

Embracing AI in your digital marketing strategy is no longer an option but a necessity if you want to stay competitive. These tools not only help you manage growing complexity of data and audience segmentation but also provide insights and recommendations leading to highly targeted personalized marketing efforts with higher chances of success.


FAQs

How can I revolutionize my content creation process using AI marketing tools?

AI tools like Jasper.ai and SurferSEO streamline research while providing SEO-driven insights thus enhancing your content creation. They don’t replace creativity; instead, they amplify it through suggestions backed by data and time-saving technologies.

What should I consider when choosing an AI marketing tool for my business?

Consider your business needs, the tool’s features, ease of integration into your current tech stack, any potential learning curves, and of course, the tool’s price point. It is important to test a few options to find the right fit for your unique marketing goals.

Will AI marketing tools make my job obsolete?

No, AI marketing tools are not meant to replace human skills but rather augment them. While these tools excel in data management, optimization and automating repetitive tasks; they lack creativity, intuition and personal touch that only a human marketer can bring to the table.