Amazon has made its AI shopping tool, Rufus, available to all U.S. customers. Rufus was first introduced in February. Amazon CEO Andy Jassy said it improves the shopping experience by helping customers discover products more easily.
Rajiv Mehta, Amazon’s vice president of search and conversational shopping, said, “It’s early days for Rufus and AI, but customers are already using Rufus to make better shopping decisions. We look forward to seeing how customers use it to find what they need.”
Rufus is named after a Welsh corgi that belonged to former Amazon employees Susan and Eric Benson, who brought the dog to work in 1996.
Other big companies are also using AI to improve shopping. For example, Dynamic Yield by Mastercard launched Shopping Muse, which gives personalized product recommendations, and both Target and Walmart use AI tools to help shoppers.
As AI becomes more common in shopping, customers expect to use these tools. An Adobe survey found that 58% of people said AI improved their online shopping, and over half said they would use AI to help with buying clothes.
Source: retaildive
