The International Cricket Council (ICC) has successfully tested an AI tool to fight social media abuse in women’s cricket. During the Women’s T20 World Cup in the UAE, they used an app called GoBubble to track social media posts and remove harmful words, offensive comments, and spam from bots.
This trial was one of the largest in sports for social media moderation. ICC found that about 20% of comments on players’ and teams’ social media were harmful or created by bots. To reduce the mental stress on players, ICC chose GoBubble, a British AI tool, to check posts and delete abusive, sexist, or hateful comments on ICC, player, and team accounts.
GoBubble monitored 60 players and eight team accounts during the Women’s T20 World Cup, analyzing nearly 1.5 million comments. Out of these, about 271,100 comments were flagged for abuse, including racist, sexist, and homophobic remarks. The AI tool helped block these harmful comments as part of ICC’s plan to protect players’ mental health.
GoBubble works in two main ways: it filters offensive words in multiple languages to protect players and teams, and it also blocks spam and bot-generated ads.
Source: cricket97
