As the ICC Women’s T20 World Cup 2024 gets closer, the International Cricket Council (ICC) is making efforts to create a safer online space for teams and players. They have introduced a new social media moderation program to help players avoid harmful content.
Over 60 players have joined this program, which focuses on protecting their mental health by filtering out toxic comments online. The ICC has partnered with GoBubble, a company that uses AI technology to monitor social media platforms like Facebook, Instagram, and YouTube. This tool is designed to remove hurtful comments, such as hate speech and harassment, creating a friendlier environment for fans and players.
Finn Bradshaw, the ICC Head of Digital, shared how important this program is, saying, “We want to create a positive space for everyone involved in the ICC Women’s T20 World Cup. It’s encouraging to see so many players and teams supporting this new effort.”
South African cricketer Sinalo Jafta also spoke about how helpful this protection is, especially during tough times like the World Cup. She mentioned how negative comments can affect players, whether they win or lose a game. “It’s tough to check your phone after a match and see mean comments about your personality,” she said.
With this new tool, players can choose to hide harmful messages from their social media accounts. This lets them share their lives and grow their personal brands without fear of criticism. “This protection means a lot to me. It gives players the freedom to show who they are without being judged,” Jafta added.
As the tournament approaches, the ICC’s commitment to improving the online experience for both players and fans sets a new level of inclusivity, ensuring that everyone can enjoy cricket in a supportive digital space.
Source: ministryofsport
