Ipsos has introduced Creative|Spark AI, a new tool that predicts how people will react to ads on TV and social media. This tool gives useful insights within minutes by combining human input and artificial intelligence. It builds on Ipsos’ existing ad evaluation solution, Creative|Spark, and uses five years of data from 18,000 human responses and Ipsos’ secure AI platform, Ipsos Facto, to show brands what people are likely to think of their ads.
Currently, Creative|Spark AI is available in the US. Businesses can use it themselves on the Ipsos Digital platform or get full service from Ipsos’ Creative Excellence teams. Ipsos plans to expand this service to more countries later in 2024.
Shaun Dix, Ipsos’ Global Leader of Creative Excellence, says, “Creative|Spark AI is perfect for advertisers who want to get more value and learning from their ads, especially if they have tight budgets and deadlines. It’s especially helpful for evaluating social media ads and finding ways to improve them quickly, even if there are many ads to review.
Source: mrweb
