TikTok, owned by ByteDance, announced that its new AI-powered video platform, Symphony Creative Studios, is now available globally for all advertisers. This platform is part of TikTok’s goal to grow its advertising business by helping brands create custom, high-quality video content.
Symphony Creative Studios is part of a larger toolkit TikTok introduced earlier this year, which also includes Symphony Assistant, Symphony Digital Avatars, and the TikTok Ads Manager. These tools are designed to help businesses, creators, and agencies make content that fits their brand’s style and engages their audience.
The Symphony Creative Studios platform includes a virtual assistant to help automate content creation. It allows users to turn text into video, make quick edits, create digital avatars, remix content, and even translate videos. TikTok joins other tech companies in using AI to attract brands and marketers to its platform.
Source: reuters
