Published: July 21, 2025
In a historic move, Netflix has embraced generative AI in the creation of its upcoming TV series “El Eternauta”, marking the first time the streaming giant has used artificial intelligence in a major content production.
🔍 About the Series
“El Eternauta” is an adaptation of the legendary Argentinian sci-fi comic created by Héctor Germán Oesterheld and Francisco Solano López. The comic, known for its political allegory and dystopian themes, follows a group of survivors navigating a post-apocalyptic Buenos Aires.
Netflix is bringing this classic to a new generation, but what sets this version apart isn’t just the story—it’s how it was made.
🤖 AI in the Production Pipeline
Netflix confirmed that generative AI tools were used in various stages of the series production, including:
- Scene visualization & concept art
- Background environment design
- Script idea iterations and refinement
- Animation touch-ups and transitions
While the core creative decisions remain in human hands, AI has been instrumental in accelerating workflows, reducing production costs, and enhancing visual quality.
🎙️ Leadership Commentary
Ted Sarandos, Netflix’s co-CEO, defended the decision, saying:
“AI has become a powerful creative accelerator. We see it not as a replacement for talent, but as a tool that empowers writers, designers, and filmmakers to explore more ideas faster.”
He emphasized that the platform remains committed to working with human creators and that AI will always complement, not replace, artistic vision.
⚖️ The Debate: Creativity vs. Ethics
Netflix’s use of AI has already sparked controversy within the entertainment community:
- Supporters argue AI enables more ambitious productions by saving time and resources, especially in concept-heavy genres like sci-fi and fantasy.
- Critics warn about the impact on creative jobs, ownership of AI-generated content, and transparency with audiences.
The Writers Guild and other creative unions have raised concerns, demanding clearer boundaries around AI use and credit attribution.
🌍 A Glimpse Into the Future of Storytelling
Netflix’s move may be the beginning of a major industry shift, where AI becomes a standard part of film and TV production. As platforms look to scale global content faster, generative tools are poised to play a central role—provided ethical and creative standards evolve alongside the technology.
