On September 19, 2024, Amazon launched a new AI-powered tool called Video Generator at the Accelerate event. This tool helps advertisers create video ads in just a few minutes, using only one image of their product.
One-Click Video Creation
The goal of this tool is to make video creation easier and more accessible. It responds to the growing demand from consumers who want to see more videos from brands. Currently, Video Generator is in beta testing and available to a small group of advertisers in the U.S.
Personalized and Cost-Effective Videos
Video Generator uses Amazon’s data to make personalized videos that fit each product. This makes it a cheaper and faster option than traditional video production. The tool also has a feature that creates animated images for ads, helping brands overcome the challenges of time and cost.
Amazon will continue to improve the tool based on feedback before making it widely available. By using AI, the company hopes to make ads more engaging for both advertisers and consumers.
Source: ruetir
