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OpenAI’s New Search Engine: A Challenger to Google?

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As the competition for artificial intelligence superiority heats up, OpenAI is set to unveil a new AI-driven search engine next Monday, just a day before Google’s I/O conference, where it’s anticipated to introduce several new AI features.

OpenAI’s strategic launch of its ChatGPT-like search engine is poised to intensify the longstanding rivalry between the AI giant and the search titan, positioning it directly against existing AI search engines like the $1 billion startup Perplexity AI.

This new search tool will function similarly to ChatGPT but will leverage insights from Microsoft Bing to deliver users with current information and web citations. Interested in learning more about OpenAI’s venture into search? Keep reading to discover how OpenAI’s new search engine might differ from its primary competitor, Google Search.

As excitement surrounding artificial intelligence reaches a peak, OpenAI’s announcement of a new AI-powered search engine comes at a crucial moment.

Revealing the tool a day before Google I/O—a pivotal developer conference for the search engine—was undoubtedly a tactical maneuver by OpenAI, considering Google’s likely announcement of significant AI enhancements and the release of new AI-driven products.

Confirmation of OpenAI’s search engine plans follows months of rumors circulating in Silicon Valley, fueled by increased hiring efforts by the company and the discovery of SSL certificates for a new domain, “”

OpenAI’s expansion into new products follows a successful period for its flagship chatbot, ChatGPT. After facing competition from alternatives, ChatGPT’s traffic has now rebounded to its 2023 peak of around 180 million. Despite its dominance in the chatbot market, the incorporation of AI features by popular tools like Google has prompted OpenAI to introduce its own alternative.

So, how will OpenAI’s new search engine function, and what sets it apart from leading web-based search engines?

How OpenAI’s New AI Search Engine Plans to Topple Google

What Is OpenAI’s New Search Engine, and How Does It Differ from Google?

According to recent reports, OpenAI’s new tool will operate similarly to ChatGPT but will have the capability to fetch real-time information and citations from the web, thanks to its collaboration with Bing.

The search platform will also include image results, similar to traditional search engines. However, instead of displaying images on a separate tab like Google, the tool is expected to show them alongside text responses, akin to established AI search engines like Perplexity AI.

Crucially, OpenAI’s new search engine aims to present information in a manner that’s more user-friendly, departing from Google’s standard format. It intends to achieve this by streamlining the search process, prioritizing relevant information over multiple pages of repetitive search results.

Sam Altman, CEO of OpenAI, explained in a podcast with Lex Fridman that the AI search engine leverages large language models (LLMs) and aims to present information in a more engaging manner than Google, focusing on the intersection of LLMs and search.

Should Google Be Concerned About OpenAI’s LLM Search Engine?

Despite OpenAI’s assertion that its new AI search tool isn’t a Google replica, its impending release once again pits it against the search giant. But does Google have cause for concern?

With Google commanding over 91% of the global search engine market share in 2024, its dominance is undeniable. However, as user behavior evolves, with some turning to platforms like TikTok for information, Google faces uncertainty regarding its long-term position.

OpenAI’s partnership with Microsoft, integrating GPT models into Bing, adds to the pressure on Google. Yet, Google is not passive in response. The company has been developing its AI-powered search engine, Search Generative Experience (SGE), alongside enhancing its AI chatbot Gemni, recently launching a Pro 1.5 version with improved coding and processing capabilities.

Source: Tech